Increase the Conversion Rate of Blink it
About Blinkit
Blinkit was founded by Grofers in 2013 and is built around the idea that all Indians should be able to access high-quality products at affordable prices and be allowed to upgrade their lives with the best of technology.
Problem Statement
Blinkit recently reported a 37.2% bounce rate, and traffic has decreased by 23.61% from last month.
Acting as a Blinkit product manager, features are suggested to enhance the customer experience and increase the conversion rate.
User flow
User Personas
Wireframing
Business Metrics Targeted
Conversion Rate: Adding customer reviews & ratings creates trust among shoppers and a great conviction to purchase the product. So it can convert more visitors into more loyal customers.
User Acquisition: Category classification at the home screen based on offers tempts more visitors and creates user attention to purchase products with offers.
Customer Satisfaction: The addition of the bottom navigation bar, and improved presentation of product features leads to a lower customer effort score.
Solution Prioritization
Customer Reviews & ratings are prioritized feature that helps to attain customer satisfaction and attract more loyal customers, it will delight customer shopping experience. Secondly, a bottom navigation bar is one of the most prioritized and intuitive features, as it makes the website more interactive & user-friendly.
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